With so many bad payers, scam artists, doggy tradesmen and unscrupulous individuals something had to be done to expose them and help inform the public.
So the author, after many months of deliberation & research, decided it was time to do something about it; every day we see on TV innocent people being taken advantage of; with the law doing nothing about it the victim has to spend even more of their hard earned money to get justice.
Scammers taking gullible for a ride, fleecing them of their money and time, shoddy tradesmen not delivering on their promises leaving behind wrecked homes and trusts, bad payers refusing to pay for work done sending good tradesmen to bankruptcy, shady sales people promising the Earth to get your business and deposit; all these need to be put in their place: the scammers hall of fame.
Having a centralized site where the public can check credentials of people they plan to engage or do business with, plus being able to be warned about scams active in their area, saves a lot of grief and financial loss. It also gives the ones fallen victims to these lowlifes a partial sense of gratification knowing they have exposed the culprit and saved others from getting ripped off. So you can say revewem can be used as an e-vigilante of sorts.